As a Real Estate Agent…

You are required to give FULL DISCLOSURE of your brokerage’s licensed name.

• Must be the full name of brokerage as it’s been licensed as “Timber Real Estate”

• The brokerage name cannot be shortened or altered. “Timber,” “Timber RE” and “Timber Realty” are NOT compliant

• The firm’s name must be “clear and conspicuous”

All internet related advertising that consumers can view or experience, as a separate unit, requires disclosure of the firm’s licensed name. For example, websites must have every viewable page to have the licensed name of the brokerage disclosed.

With social media, the disclosure must be a single-click-away from all social media content which includes online advertising created from social media accounts. For example, if an agent created a walkthrough video of a listing on their instagram page, they must set it up in a way that allows a consumer to click once to see the full disclosure. The easiest way to do this would be to disclose the brokerage name in the agent’s Instagram bio.

With emails, texts, and direct messaging, an agent is required to disclose their brokerage’s licensed name in the first message of whichever form of communication.

For example, if someone received an email from an agent and that agent had their brokerage’s licensed name disclosed in the email footer, then that agent would not be required to disclose through text messaging or direct messaging on social media going forward. However, if the agent did not send an email first that discloses their brokerage’s licensed name, but sent a text message instead, then that agent is required to disclose that information in the text message.